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URL Shortener & QR Code Generator

We provide branded short URLS and QR codes for use in digital and print marketing materials. Request a Branded Short URL 

Why use a branded short link?

I'm sure you've seen ugly short links with unpronounceable URs in various locations. 

For example “” or “”

A branded shortlink not only gives you more space for including content in social media posts; it also helps to drive brand recognition and awareness.

Unlike generic shortened links (like or, we recommend using a link that incorporates the NMSU name, associating your department or organinzation with the content you share. This helps to reinforce brand awareness and increase our brand recognition.

Every branded short URL is also trackable. If you're curious about your branded short URL analytics, let us know, we'd be more than happy to provide a analytic report.

A Branded Link is Made Up of 3 Elements

Each branded short URL is made up of three elements:

  1. The domain - also known as our brand name - "nmsu"
  2. The TLD - another name for a domain extension. We have four domain extensions to choose from - "link" (our default), "fyi," "news," or "help." Select the appropriate TLD based off what you are trying to communicate. 
  3. The URL Slug - This is 100% up to you. It should be a unique keyword that tells people more about what you are sharing with them. 


Need a QR code?

With every Branded short URL, you can also request a QR code.

Since QR codes can be printed or shared digitally, they can act both as your digital signature and a place for your audience to learn more about what you do.

Ideas on how to use QR codes in your marketing materials

There are a few ways you can take advantage of scannable codes. 

  • QR code for business cards - Include a QR code on your business card that leads to your website or resume. If you have a branded short URL, you can update the link destination in real time. With QR code on your business card, you can also get detailed analytics.
  • QR codes used for conferences and meetupsInclude a QR code on your name tag, shirt or conference programs and presentations. This is a great way to remind and encourage people to learn more about what you do.
  • Including QR codes on swag - This one goes along with conferences and meetups. At professional career fairs or recuritment events, you may hand out something memorable and tangible people to take home. Add a QR code to the keychain, pen or whatever you’re giving away. This will help people to research your department or program when they have time.
  • QR codes in print advertisingYou can take advantage of QR codes on posters, banners or digital signage. Using a QR code will allows you to create a more visual advertisement without overwhelming the viewer with copy.

Some considerations for the most effective use of QR codes in marketing materials

Although QR codes are extremely beneficial in both on and offline marketing, they also do have some restrictions. For consideration:

  1. Avoid QR codes in email- Since 60% of people check their email on a mobile phone, a QR code can be frustrating because there is no way to scan it. Email can be checked on the computer as well, but this barrier creates a hiccup in the customer experience. We recommended using branded links in emails. This works to increase brand recognition and customer trust while ensuring your email’s don’t end up in spam folders like what is possible with generic short URLs.

  2. Check WiFi and reception in the area- The whole point of the QR code is to speed up the customer journey and make it smoother and more seamless. If a user scans a code and it doesn’t work, this means you lost that lead or created a frustrating user experience. 

  3. Know your audience - Who are you targeting? QR codes may be great for 20-50-year-old Americans with iPhones. Proceed with caution if your trying to target an older generation, or people that are not comfortable using technology.

  4. Consider the placement– We don’t put QR codes on billboards for a reason - we can't expect people will be able to scan it. Study the location beforehand to ensure it’s actually possible to scan.